It's Dan's Blog.

Coca Cola’s OK Soda from the 1990’s is pretty cool looking, I wish I could’ve tried it.  The article (here) is an interesting read.  It seems like they were trying to advertise to people who didn’t want to be advertised to.  It makes me wonder if it would have a similar word-of-mouth, hipster following like Jones Soda or PBR if it was around today.  The look of it is really similar to Jones Soda or Obey Giant with the different labels and the use of black and white. There’s some more photos and trademarks (here).

This is funny, from Time Magazine, here’s a quote from one of OK’s 800 numbers:

“Ah, this is Pam H. from Newton, Massachusetts, and I resent you saying that everything is going to be O.K. You don’t know anything about my life. You don’t know what I’ve been through in the last month. I really resent it. I’m tired of you people trying to tell me things that you don’t have any idea about. I resent it. (Click!)”